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IRANSEKEJE SARAH REG 22101693 N; 110 In the saride campany , Web 2.0 tools, particularly social media, have become pivotal in transforming the way businesses operate. In this blog, we delve into the impact of these tools on businesses in Rwanda, focusing on a specific company and its utilization of one key capability. 1) Web 2.0 Capability and Its Impact: Social media, as a Web 2.0 capability, has communication and connectivity. Social media have a positive impact on companies as well as customers. In today's circumstances, customers judge companies based on their online presence, hence they can innovate . 2) Analyzing a Rwandan Company: saride company Let's take saride company as our case study. This Rwandan company has, to a certain extent, embraced social media for marketing and communication. However, to maximize its potential, Saride company could further leverage these platforms to drive its business forward. 3) Assessing Benefits and Future Potential: campanies benefits from social media presence, but there is room for improvement. By actively engaging with the Rwandan audience on platforms like whatssapp, Twitter, and Instagram, the company can enhance brand visibility, gather valuable customer insights, and establish a more robust online presence. 4) Leveraging SEO and RSS for Business Growth: SEO (Search Engine Optimization) is a crucial aspect of improving online visibility. By optimizing its website content with relevant keywords, saride company can ensure that it ranks higher in search engine results, making it more discoverable to potential customers. RSS (Really Simple Syndication), on the other hand, allows saride company to push its content to users who have subscribed, ensuring that the audience stays updated on the latest products, promotions, and industry trends. Conclusion: As saride campany that operate in Rwanda, we're in a prime position to leverage this trend. Social media marketing can help you reach a broader audience, attract new customers, and generate valuable business leads . saride company Embracing SEO and RSS further strengthens the online presence, ensuring that the company remains competitive and attuned to the evolving needs of its audience.